Search Engine Optimisation

Search Engine Optimisation

Search engine optimisation (SEO) considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords

SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Click Here for link to Google Search Engine Optimisation Starter Guide.

As with any business it is important to be able to measure who your customers are and how they find you. Web metrics like Google analytics measures statistics about the visitors to your website.

Get Google Analytics

Google Analytics is Google’s web analytics application. It works by generating a JavaScript code that is then embedded into the web pages in your site. You can then log into the Google Analytics web page a view reports on your web traffic.

The video demos below guide you on:

1.Using Google analytics               2. Promoting your site and search engine optimisation.

Download this guide on Increasing traffic to your website and search engine optimisation:

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