Keyword tool

Search engine optimisationKeyword tool is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. SEO professionals research keywords in order to achieve better rankings in their desired keywords.

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Using Google Keyword Tool

The Google Keyword Tool allows you to establish words and phrases that are being searched on the Google Search Engine. This is usefull for SEO as it allows you to assess your market and in some cases determine whether you even need a website.

Each of your Web pages should have keywords that include phrases found throughout the page content, title tag, headings, attributes, and link text. If you have words and phrases that occur often, rearrange the order to keep each tag unique. We don’t recommend using the same string of keywords on all of your pages because it could hamper your SEO.

When referring to keywords or phrases in your website’s content, there is no limit. A good rule of thumb is to target five to ten words or phrases that have a high search volume and best represent your Web page content. Be sure to use these words and phrases frequently and relevantly on your Web pages.

Search engines use keywords and phrases, when we include them on your website it will help search engines find your website. Keywords can make or break your search engine ranking. Using the keyword tool and adding keywords to the content of your website can improve its ranking. Below is a training video on the free Google keyword tool.

How to use the keyword tool

To get started with the Keyword Tool, enter a word or phrase that’s related to your products or services. You’ll then be able to see your individual keyword ideas as a list or grouped into themed ad groups.

Here’s how to use the Keyword Tool:

  1. Sign in to your AdWords account at https://adwords.google.com .
  2. Click the Tools and Analysis drop-down menu and select Keyword Tool.
  3. Enter a word or phrase, or a website’s address, in the different sections of the box. To get more specific ideas, select a relevant category from the drop-down menu, or start typing the name of a category, and the menu will appear. If you don’t select a category, you’ll search across all categories. To filter large sets of ideas, enter both a word or phrase and a website URL.
  4. Click Search. Your results will appear in the table.

Web Designer Dublin is a Web design company that gives you a professional service. We also have a web training service for €50 per hour. For further information email us at: info@webdesignerdublin.ie